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Added on Monday, March 17th, 2008

Increase Direct Mail Response With New Green Tactic

Do you want to get more response out of your direct mail campaigns?

Do you also want to get more direct mail contacts online to your site?

Then try this new approach:

On all your future mail campaigns, include a note such as, “We’re trying to go green. Would you prefer to receive this message via email instead of direct mail?”

Then simply point those people to a web address on your mail piece OR include a tear off, self-addressed, postage paid return piece for the recipient to easily and quickly return your mail piece.

This approach will likely increase your direct mail response and create greater customer loyalty as customers begin to view you as more environmentally and ethically responsible. So after you collect response in this fashion, send a newsletter or promotion. Not only will the recipient respect your green-friendliness, but your marketing costs will substantially decrease with the enhanced efficiency of email marketing.

For direct mail lists and email lists, call us now for free counts and quotes! (877) 414-5478

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