Buy quality.
If you want superior results, then you need a superior performing list–and that list will not be free. So make sure you acquire a telemarketing list from a reputable source with fresh data and an excellent connect rate.
Highly targeted lists not only save you time and money, they also result in more qualified, responsive [...]
Increase Direct Mail Response With New Green Tactic
Do you want to get more response out of your direct mail campaigns?
Do you also want to get more direct mail contacts online to your site?
Then try this new approach:
On all your future mail campaigns, include a note such as, “We’re trying to go green. Would you prefer [...]
The most powerful marketing tool online is email, and the most powerful form of emailing online is the opt-in list. When you are looking to advertise your product or service, or simply announce something new, make sure you send your message to an opt-in email list.
An opt-in list is a list of email addresses of [...]
According to the DM News, direct mail spending is expected to reach $65 billion in 2009. The upward trend in recent years has seen direct mail spending grow from $52 billion in 2005, to $57 billion in 2006, to $58 billion in 2007.
2008 direct mail spending is on pace for $61 billion.
How focused a telemarketing list is affects the list size. The more focused, the smaller the list size, and the less focused, the bigger the list size. When considering the profile of who your best customers are and who you want to focus your call efforts on, you should consider both geographic and demographic criteria.
Geographically [...]
For better response the next time you send a mail piece, include prepaid return postage by using a permit. It will more than pay for itself.
It’s wise whenever you ask a customer to do something for you that you make it as easy as possible. You response will be better by using this simple tactic.
According to Ed Mayer, the international authority on all things direct mail and direct marketing from the 1930s to his death in 1975, your direct marketing success depends on the 40/40/20 rule.
40% of your success depends on your mailing list, 40% depends on your offer, and 20% depends on everything else. Therefore, make sure you [...]
Obtaining an email list of people interested in your product or service is the first step in launching an internet marketing campaign.
Email lists can be a great way of putting gentle pressure on customers or simply staying on customers’ minds. Either way, you’ll end up with more sales.
Generally speaking, there are two ways of obtaining [...]
Kingsbridge has created a new and exclusive list called Go Get Green. This file is filled with consumers who seek to be environmentally responsible and whose purchasing decisions are influenced by how eco-friendly products are.
View the datacard here
Last week we touched on four things you can do to get better results with your email campaigns. Here’s four more for you to consider:
1) Engage prospects. Use newsletters to keep people abreast of industry changes or changes within your own company. Send them information on things they want or need to know about.
2) [...]
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